This article is from Kitchen Views Magazine’s Premiere issue, Fall 2008:
“Look outside the box – literally! No one says you have to use a wall cabinet on the wall,” says designer Bob Russo. He knows that innovative ideas can make any budget go further, whether you’re spending $3,000 or $30,000.
“If you know the ins and outs of cabinetry construction, you can use them in different ways,” he says, excitedly drawing an example. “Say you need a 12″ base cabinet for a narrow passageway. Don’t pay extra to modify a base cabinet, which is 24″ deep, use a wall cabinet, which is already 12″ deep and therefore costs less.”
With 33 years in the business, Bob has a long history of helping homeowners create their dream not only on paper, but within their budget.
“One customer came to me frustrated because she wanted an island in her new kitchen. Her architect, contractor and designer told her it would be too costly – her kitchen was too small and they’d have to knock out a wall or add on. By moving things around, I found a way to make it work without changing the project scope,” he says modestly.
One of Bob’s favorite budget exercises is to split your wish list into two columns: “must have” and “nice to have.” By helping people prioritize, he can figure out how to help them save money and still have an amazing looking kitchen.
“For example, you can use detailed cabinets with a rich finish for an island with a complementary but simpler look on the periphery. Or, use the new Formica that looks like granite instead of paying for stone. We have a full palette of options and even a few tricks,” he reveals.
Another way Bob helps homeowners is by showing them the pros and cons of different options so they can make informed decisions.
“When you’ve crossed as many bumps in the road as I have, you know how to find a way around them,” says this veteran designer and Air Force Vet. “I like to do everything I can to exceed my customer’s expectations.”
Bob Russo, ACSD/PKBP
Kitchen Views at National Lumber
15 Needham St. Newton, MA 02461
Phone: 617-244-8020
Email: brusso@kitchenviews.com
Web: www.kitchenviews.com
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